IGP:FOUNDATION XHTML (FX) FUTUREPROOFS CONTENT OWNERSHIP

Publishers seeking to digitize their content to address current and new digital publishing strategies have been faced with major and far reaching decisions - but one decision that will determine their long term success and viability in the future world of publishing - has possibly been the hardest to answer, until now.

Make no mistake, content owners are drowned in XML schema options each claiming to be "the one". But generally these 'standards' leave so much detail open to the implementor, that the result is a semi-custom file that will result in high maintenance costs in the future.

Infogrid Pacific CEO Richard Pipe says it is time to bypass the Tower of Babble syndrome, and the promises of 'future value' have to be more than just sales talk.

With well over five decades of collective experience creating advanced content technologies and digitizing 10's of millions of pages of complex academic and educational material, the Infogrid Pacific team created IGP:FoundationXHTML as a practical, simple and powerful digitization format strategy for content-centric organisations.

Infogrid Pacific CEO Richard Pipe, and the lead architect of IGP:FoundationXHTML said, "In the same way that so-called enterprise software is rapidly giving way to light-weight SOA applications, the old publishing XML schemas such as DocBook, TEI, DX-XML and custom XML schemas are in my opinion irrelevant today. Any organization is getting the wrong advice if in 2008 they start out with anything but an XHTML stragegy. The world has changed. It's an XHTML world and quite simply, nothing else makes sense, and I would be happy for other specialists in this field to convince me otherwise."

Richard added, "We have worked extensively with TEI and DocBook, and the DX-XML schema I designed in 2000 (while CEO of Digital Publishing Solutions) attempted to address the limitations of those schemas. However the 'one more brilliant XML schema' approach to content encoding is a dead-end. XHTML is dominating the world of interchangeable content. It's easy to use, non-proprietary and can do everything the other schemas can do."

Content in all its forms is irreducibly complex in structure and exists to be consumed by humans as information. IGP:FoundationXHTML is designed to especially help Publishers and SME enterprises implement powerful content ownership strategies addressing real-world complexities without the cost overheads of multiple and confusing XML strategies.

Production Manager Vikrant Kadam runs the Digitization Services Division for Estel Conversion Labs in Pune, India. ECL was an early adoptor and test partner for IGP:FoundationXHTML. Vikrant stated, "We have to address real world content problems every day for a wide range of clients who value their content. We are digitizing publisher material, archive material, and high value corporate and government content. Our editors have to interprete content structures from the visual metaphors they see across a huge variety of content. Small changes in schemas cause huge cost, productivity and quality issues when working with hundreds of editors. IGP:FoundationXHTML has eliminated the 'schema change' overhead. We have nearly doubled throughput and now deliver tens of thousands of pages of high value, complex, fully tagged content every week. Its a more sophisticated, stable product and we produce content faster and can pass those quality and productivity benefits on to our clients."

IGP:FoundationXHTML is created by the use of World Wide Web standards, controlled vocabularies and consistent use of structures and styles. It is simple to understand, render, manipulate and process, and the output is always available for viewing in any internet browser without expensive supporting technology.

Infogrid Pacific Marketing Director Andrew Crisp said, "The use of standard XHTML, CSS and XSL technologies gives a comprehensive outcome. Our current and prospective clients are actually relieved when we show them practical cost effective content strategies for their publising activities. No one digitizes for the sake of it, there has to be business drivers. IGP:FoundationXHTML means our clients can have everything they need for their business such as Online content, publishing for print, digitized legacy content, content objectizing strategies, advanced metadata, remixed/mashup (eCompiled) content, subscription content and production of multiple eBook and other e-formats."

IGP:FoundationXHTML is fully supported by IGP:PublisherDAMS which incorporates on-the-fly custom e-format creation and packaging from IGP:FoundationXHTML, including all the primary eBook Reader formats.

IGP:FoundationXHTML is a standalone format, and also integrates with all Infogrid Pacific technologies including: IGP:ECMS extensions for Online reading and content subscription, eCompile, Content Object Management, Print for POD PDF and distributable eBook formats. It dramatically lowers the cost of backlist conversion of paper or other electronic formatted documents and can be used equally as well for frontlist publishing and document generation.

IGP:FoundationXHTML is the heart of forward-looking content strategies and has a wide range of supporting technologies, including the Internet browsers on every workstation in the world.

About Infogrid Pacific Pte. Ltd.

Infogrid Pacific (IGP) is a Singapore based company with a development centre in Pune, India. It has sales offices in Auckland, London and Singapore. IGP specialize in advanced content management technologies that challenge the traditional barriers of ownership cost and complexity. The innovative range of content ownership solutions is sold through a worldwide partner network.

For more information about Infogrid Pacific, IGP:FoundationXHTML and the supporting technologies contact:

Infogrid Pacific Publishing Technologies Division

Sales: sales@infogridpacific.com

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